Fabulous fibre | Walkley Fields

The challenge
Walkley Fields is a young, forward-thinking elite alpaca stud situated near Hawkesbury, New South Wales, Australia. Using the latest scientific breeding methods, their aim is to raise healthy alpacas with outstanding fleeces, suitable for the best designer clothing brands. Our challenge was to capture this ethos and create a brand identity that would help differentiate Walkley Fields from other traditional alpaca breeders.

The thinking
In terms of design, we needed something that would work for wool manufacturers as well as fashion houses and other breeders looking to invest in Walkley Fields' genetics. This gave us a clear brief: We needed something premium, bespoke, under pinned by science but not lacking in human touch. Walkley Fields would need to become the benchmark for the Australian Alpaca industry.

The outcome
A clean and precise identity system that embraces the scientific breeding process. The logo embodies the 'W' of Walkley Fields combined with a nod to the genetics that underpin how things work at the stud. The website is based on a visible structured grid to make navigation fast and efficient. Photography embraces the science behind the breeding and the copy offers detailed explanations of the bloodlines and selection process. The results? Look out for Alpaca in shops near you soon.