Making Everything Everywhere

The challenge
After helping Everything Everywhere to launch last year as the parent brand of Orange and T-Mobile, we were recently asked to invent a system for their image library in order to inject some personality into the Everything Everywhere internal communications.

Everything Everywhere is constantly exploring new products and services for its two brands with people working together all across the country to improve and maintain the business.


The Thinking
Tapping into Everything Everywhere’s own problem solving curiosity we wanted to shoot Everything Everywhere employees carrying together colourful props which would represent ideas, thoughts, problems and solutions that they work on every day. The things they are constantly trying to explore and solve.


The outcome
We created an alphabet of simple geometric shapes and primary colours to represent ideas and notions. We then got EE’s very own employees to model at the shoot and carry together the colourful shapes.

Sensational photographer Dean Chalkley beautifully captured in each image a moment of alignment, where the props are being held in place to make a perfect picture. Look further and you’ll see that the props have a secondary role to the main creative elements: the people and environment are part of the wider picture.

Thanks a lot to Chris Lowe and Simon Godfrey from Set To Set for helping us make these big shapes stand magically straight. A huge thanks to Adele Rider from Shoot for producing it all. Thanks to all the make up artists, stylist, digital guru and assistants all working together to make this a success.

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