From theme park to entertainment brand | Walibi

The Challenge
When Compagnie des Alpes came to Figtree, their Walibi brand was only known for theme parks. But they had big plans. They wanted to turn Walibi into a full-blown entertainment brand, covering everything from comics to music, video games to animated TV programmes.

The thinking
Compagnie des Alpes had already started on the project – they’d come up with a new Walibi character, a story and a Walibi ‘universe’. But with such a variety of plans, we soon realised it would be our job to find a flexible way of linking everything together – not necessarily to add more.

The outcome
We turned the ‘W’ of Walibi into a window for the new character to burst out from. As well as giving the sense that you’re being invited into an exciting world, the design allows for plenty of variation and flexibility. The character and colours can change for different products or areas of the brand – so for Walibi’s new water park, they’ve used a character coming out of a blue background with swimming goggles on.

www.walibi.com

Before

After