Figtree and Orange: a long-term partnership | Orange

Orange is one of the most iconic brands in the world. It’s also largely state-owned, French with nearly 200,000 staff in 35 countries, operating under a de-centralised brand license regime. WIth new CEO Stephane Richard at the helm, there is a process of modernising the business and building a brand fit for the 21st century.
Our relationship with Orange stretches back six years, some of the projects we have undertaken are the following:
With the market undergoing profound change with the increasing dominance of Apple, Microsoft, Google, Skype and broadcasters all revolutionising how interact and communicate. We saw a need, for not another communications giant to lead the digital revolution, but for one that would make the digital revolution accessible to all. To be their guide, their digital coach.

We worked with Orange in Israel to pilot the brand strategy before it was taken up as the Group-wide Orange vision. Currently we are working with different stakeholders to translate the strategy into operational reality.

www.orange.co.uk