Evolution

The challenge

To announce the business evolution of Everything Everywhere that will involve every employee in the company.




The Thinking

Using Everything Everywhere’s image style we wanted to reveal the scale of this business evolution. Everyone at an individual level was going to participate to this large scale evolution together.




The outcome

From micro to macro: a simple ‘zoom out’ idea. The colourful geometric shapes representing messages from the script grow in scale throughout the film and are therefore carried by more and more people as the camera zooms out.

A huge thanks to the guys at Connected Pictures for producing the film.

Thanks a lot to Chris Lowe and Simon Godfrey from Set To Set for taking care of the shapes, painting them and protecting them from the rain. Thanks to all the make up artists, stylists, digital gurus, assistants and models all working together to make this a success.

And finally a big thank you to all the lovely Everything Everywhere people involved in this project whether as great models or to help make this film happen.