Capturing moments

The challenge
To create HTC's first ever image library to support their current brand identity

The thinking
To create an image style that genuinely reflects customers lives. Visually connecting with people by using imagery that is meaningful to them and shows the real world.

The outcome
A one day shoot in London followed by a 2 week shoot in Hong Kong and New York City.
Weeks of planning and the huge task of editing down to the final 100 images.
This resulted in an image library being created that is a genuine reflection of HTC customers worlds. And one HTC can be proud of.

Thanks to the photographer Sam Robinson and all his team for his dedication to the project.
And also thank you to Liza Harding (NYC), and Mel (HK) keeping the day to day production on track and keeping us constantly fed.