A guide to Orange town | Orange

Orange produce thousands of pieces of communication every year, ensuring each one sticks to the identity guidelines is a difficult task.

To help Orange tackle this problem, Figtree was called in to create a workshop that would educate marketeers on the dos and don’ts of using the identity. Covering everything from logos, colour palette, typography, illustration styles, photography, tone of voice, brandlines and audio rules!

To keep this interesting we created Orange town, a ‘Where’s Wally’ style poster that illustrated 30 scenes of identity mistakes. On the back was printed a quick reference guide to the rules. After learning rules, inductees were challenged to test their knowledge by spotting the mistakes within Orange town.

The workshops were so popular, applicants were taking the posters home.

Give it a go and see how well you know the Orange brand...