A clearer brand for a clever piece of kit | Sticky

The challenge
To bring to life a piece of clever technology that syncs with your phone via Bluetooth and protects your data if you lose it or wander off. A brand already existed but it wasn't either memorable or descriptive of the technology.

The thinking
We recognised the fact that we weren't just rebranding the company but also an existing product and some unique patented technology. This new brand had to apply to all three. And because the client had such big plans for the technology we had to create a brand that could hold its own among the the big boys of the mobile industry - it needed to carry their vision forward. Most importantly, we saw a real opportunity to educate consumers about an amazing product that truly answers an important unmet need.

The outcome
A brand that is confident yet friendly, simply explaining what the technology does. The product became known as a 'Sticky' and the technology behind it 'Sticky Technology'. The visual feel is fun without being frivolous. Items of information 'stick' to the logo as if magnetised, thus mimicking the benefit of the technology and the product - helping to keep what matters to you even closer.

www.stickytec.com