Creating stand out

The challenge

In Europe, there are more than 550,000 consultants in more than 50,000 consulting firms. Our objective for Altime Charles Riley
was to help them stand out.


The idea
After a comprehensive audit of the market place, we conducted workshops to immerse ourselves within the culture of Altime Charles Riley. This allowed us to identitfy and express what makes them unique; a brilliant combination of human intelligence and systems.


The result
To express this new positioning, we changed
the name of Altime Charles Riley to Altime Associates. We then developed a new graphic identity to reflect this name change. The identity consists of a strong and singular monogram, which has a dynamic energy that speaks of progress and positive change. We wanted the marque to be seen as a seal of quality, being embossed or engraved onto documents, suggesting the the personal service that Altime Associates provide.

The use of diagonal lines is a simple yet
striking visual language that creates a sense
of movement and transition, coupled with typography that is unified and systematic.

The muted colour palette and rounded typeface bring a softer touch, creating an overall identity that feels intelligent and logical, yet human
and personal.