Simon Myers backs brand characters

In the spirit of fighting bland brands, you can find Simon Myers commenting on brand characters in the 7th November issue of marketing week. The article features thoughts on prominent and rising brand personalities including Aleksandr Orlov the meerkat and Churchill the bulldog. Myers states that, "The most likely brands to use characters come from highly commoditised sectors such as insurance, food and utilities." If this sounds like you, and you want to do something bold with your brand, we'd love to hear from you. Simples.