HTC Launce Event

HTC Launch event
HTC announced the launch of two new phones and an upgrade to its HTC Sense user interface last week. Peter Chou (CEO) who opened the event stated the HTC's brand awareness doubled over the last year. This, he said was largely attributable to the launch of the brand in 2009 and the new quietly brilliant positioning.
Figtree advised on the launch in its capacity as HTC's Global Brand Agency.