Building Chinese Global brands

During a week long tour of Asia that took place in Taipei and Beijing, Figtree was invited to Shanghai, the commercial heart of China to enlighten 130 CEO's from China's leading organisations on what it takes to build a global brand.

Speaking on a range of brand related topics John Holton, Co-founder and David Brabbins, Hong Kong MD, explained the intricacies of brand building in the digital age with particular emphasis on the transition that Chinese ODM (original design manufacture) need to make to become global branded players.

"Brand building is becoming increasingly important as Chinese businesses seek to defend margins in the face of increasing labour costs" says John. "Very few Chinese brands register on the global stage, this will change as China's economy develops and more companies seek to move up the value chain".