Benchmarks Awards

Brilliant News. Shhhhh.
Benchmarks Awards 2010
We're very pleased to say that our work for HTC has been nominated for a Design Week Benchmark Award in the telecommunications category. The awards judge the effectiveness of branding and advertising work done across sectors, rather than across design disciplines.
Around 18 months ago we began working with HTC to transform their brand from a manufacturer of white label handsets to a producer of world class smart phones. At the core of this change has been the brand idea, 'Quietly Brilliant,' which has driven all aspects of the brand development from doodle-based identity to communications campaign, from store design to customer service experience.
So, out of respect to the brand we don't want to shout about it too loudly, but we're quietly keeping all fingers and toes crossed for success. Results are announced on 30th November at the Grosvenor House Hotel.