Building Britain's most helpful bank

Never before have UK retail banks faced a need for change on the scale we see today. And few banks are truly embracing change as positively as RBS.

Appointed in 2010, the new CEO of Retail Banking, Brian Hartzer, has set about transforming the business from top to bottom. What's interesting about the change and, perhaps unusual for a bank, is that it's driven by one genuine ambition - to become Britain's most helpful bank. There's a real drive to make the bank more open, more transparent and a true champion of local communities. And the change is far more than cosmetic. Everything from products and service experience, to the role staff play in the community and the commitments the bank makes to customers are being aligned to be more helpful.

Working across both the NatWest and RBS brands, Figtree's strategic advice and creative thinking is helping to make Helpful Banking real.

Together, we're building a better future for us all.

www.rbs.co.uk