When most brands are striving to create the much-fabled emotional connection there is one in Italy that already enjoys a religious following.

Based in Florence, Officina Profumo, founded by monks in the 13th-century, offers a range of natural, handmade, lotions, potions and herbal remedies.

The distinctive identity and packaging avoids both the feeble pastels or clinical feel of most modern healthcare products.

With limited production, local sourced ingredients and rigorous production standards this pharmacy has much that other more-worldly brand owners can learn from.