Carmony, an online car comparison site, is set to launch later this month with the aim of providing a more consumer-friendly service than the market leader Autotrader.

The brand, designed by creative consultancy Figtree, is intended to offer a 'no-fuss' portal and carries the strapline 'Finding the right car for you'. Colourful road sign motifs act as navigational aids for the site.

The company has described the visuals and language as 'straightforward but fun', offering an 'easy approach' to buying a car.

Carmony's launch is being supported by a print and digital campaign, created by marketing agency Hooper Galton.