Une nouvelle branche pour Figtree

The shipment of 2009's Fig Jam has arrived. Have you got yours yet? We have a limited number of pots left, so if you would like one please get in touch while stocks last.

Simon Myers was invited as one of nine strategy-types to IPA's 'Stratstock' to talk about strategy from a brand consultancy perspective.

Figtree has been appointed to create a new brand for merged youth crime prevention charities Rainer and Crime Concern, following a three-way pitch.

John Holton lectured amongst the like of Terrance Conran and Sir George Cox at the Brunel University Design conference on Monday 17th March.

More men in sheds than men about town, John Holton and Simon Myers created a strategic brand consultancy with top-tier clients from a garage in Notting Hill. Mike Exon explains what drives their success

Just have the balls to say ‘no’

Production-led or ideas-driven? If you’re honest enough to stick to one side of this fault line, clients will flock to your door. Know thyself, says Simon Myers.

This week Figtree opens its doors and puts its feet straight up on the desk, with a biting parody of 'brand dictionaries'. Judging from the time and effort that has gone into writing the spoof 'The A-Z of Branding', Figtree founders and former Innocence stalwarts John Holten and Simon Myers are in need of light relief. Aping the Wolffian style for alphabetical annuals, we find 'B' is for Brandometer, that legendary black box of many a pitch, for solving all brand problems at the touch of a button. 'M' is for mood-boards, 'N' is for the Nineties and 'O' is for off-brand. 'T' is for 'top right', that place on the big chart where you always need to 'move your brand to'. This book's just what you need to get all your ducks in a row.

Arron is looking for a job. His CV is not the textbook history of a high-flier. A lack of formal education is balanced out by a string of offences, culminating in a robbery for which he was sentenced, aged 15, to more than two years in jail.

Rainer Crime Concern, the recently merged charity, has been rebranded as Catch22 following research carried out by creative consultancy Figtree.

Figtree has named and created the new identity for Catch22, a new organisation formed from the mergers of charities Rainer and Crime Concern.

The charity formed by the merger between young people's organisations Rainer and Crime Concern will be called Catch22, it has announced.

Youth charity Rainer Crime Concern has relaunched today as Catch22.

The British Film Institute today launches a multiplatform poster campaign for its London Film Festival, created by design consultancy Figtree. The London consultancy won the business in August, with a brief to enlighten the audience, following a three-way competitive pitch.

London-based creative consultancy Figtree has created a typography-heavy campaign for this year's The Times BFI London Film Festival; the campaign's posters will be making its debut around the capital from today (September 15).

Strange as it may seem, one of the things that's almost as enjoyable as selecting the films for our programme, and almost as argued over, is the annual decision as to what the design of the Festival's marketing materials should be. As you'll see, this year we've shamelessly hijacked a series of quotes from some of our favourite filmmakers - Festival alumni, each of whom seemed to us to suggest something of the essence of the Festival.

An instant answer can be well worth a quid to today's mobile users, reports Dominic White

Figtree Partner Simon Myers talks to the BBC about the post-Olympics sponsorship of Beijing's Bird's Nest stadium.

Simon Myers attempted to offer words of brand wisdom to the Spring 2008 Brand Management Programme at Ashridge Management College last month.

Photographs of queues and TV footage of exasperated travellers damaged BA's credibility within hours of Terminal 5 opening. But brand experts said the airline made things worse with poor public relations.

Voxpop: Tank's recent negotiation with British American Tobacco over its cigarette packet-style book cover raises the question, should designers have the legal right to parody the copyrighted work of others?

Simon Myers talks to the BBC about British Airways announced plans to end its sponsorship of the London Eye after eight years.

Voxpop: Do Clients feel increasingly able to manage their own brands in-house? Is the role of the external consultancy changing, and what happens when clients don’t quite get it right themselves?

More than 15 years ago, Elizabeth Taylor launched her own perfume - White Diamonds. The move was a success, with women the world over flocking to buy a scent they thought would somehow bring them closer to the glamorous lifestyle led by the Hollywood star.

Ruthless efficiency and an unique product kept Coca-Cola top of a list of global brands for the seventh year running, a leading survey said yesterday.

The global fast food chain, tired of being vilified, is hitting back with revamps, recycling and new menus.

McDonald's is a company on a mission. Tired of being held up as an example of corporate evil and greed, the fast food chain has been hitting out at critics with a series of environmental and social initiatives designed to prove that it cares.

Last night we won the award for Brand Development at the Third Sector Excellence Awards for our work on Catch22.

The Financial Times’ recent analysis of recruitment and retention strategies during a recession included Figtree’s client Outsourcery, alongside a photo of co-founder Piers Linney standing proudly in front of a piece of our work. The newspaper then ran a full profile of the company on September 9th.

Publishing giant Penguin has appointed Figtree to help the publisher begin a brand building campaign around its Classics range.

LONDON - Book giant Penguin has appointed creative shop Figtree to promote their Classic book titles and to help build the Penguin Classics brand.

Carmony, an online car comparison site, is set to launch later this month with the aim of providing a more consumer-friendly service than the market leader Autotrader.

Carmony was founded last year but has now taken its website to beta stage, with Figtree behind its brand strategy, including coming up with the name and creating a brand strapline, "finding the right car for you".

Figtree was appointed to work on the brief in May last year.

Carmony was founded last year but has now taken its website to beta stage, with Figtree behind its brand strategy, including coming up with the name and creating a brand strapline, "finding the right car for you".

Figtree was appointed to work on the brief in May last year.

Carmony was founded last year but has now taken its website to beta stage, with Figtree behind its brand strategy, including coming up with the name and creating a brand strapline, "finding the right car for you".

Figtree was appointed to work on the brief in May last year.

Figtree has designed the branding for new online car sales service Carmony.

Carmony’s website helps users search for cars that match their needs from a list of selected dealers.

Paul Hogarth, creative director at Figtree, says that the London consultancy was directly appointed in May 2008.