Class act with Michael Wolff

Sunshine and clear skies were a fitting setting at a recent Fig Lunch, for one of the industries most original thinkers, Michael Wolff.



Over chicken and broad bean salad, Michael reminded all of us why we got into the ‘design - brand - ideas’ industry in the first place.



With stories from an illustrious career from small boutique design agency to global corporate behemoth, to current rock star consultant status.



Most inspiring, was Michael’s challenge to the industry as a whole. Could we apply in-house skills and know-how to issues and concerns that lay beyond the confines of the A4 client brief? And, when would we step out of the comfort zone and expand our mandate towards solving real world problems for real people?