Brand guru meets Sicilian cuisine

Stanley Moss shares his views on branding while enjoying specialties from our new FigChef.

It was hard to concentrate until lunchtime as the smell of lemon, rosemary and garlic wafted through the air. After a long hunger break, the Figlunch finally returned with our new Sicilian gourmet chef, Ugo. He served up his roast chicken specialty with a variety of Italian delicacies, tempting even the most hardcore of us veggie Figs.

Stanley Moss gave us insights into the challenge of over branding and the importance of quiet branding. His view on the fundamental shifts in the industry and his aversion for visually polluting brands got us all thinking twice and inspired much lively debate.

Thanks for the great insights and the delicious food guys!