No brand is complete without a final few everyday bits and pieces. Here are a selection of these we’ve developed to bring the brand to life. As well as building the brand, each recognises the media and plays with the context. After all, even charities need to have a little fun now and again.

This project involved:

• Brand positioning
• Brand architecture
• Naming
• Visual identity
• Verbal identity
• Communication ideas
• Communications strategy
• Guidelines
• Stationery
• Website
• Advertising
• Ambient
• Brochure
• Interior
• Internal communications