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BlackBerry
Time is precious, so BlackBerry wants you to achieve more with less. A simple guide to getting the most out of your day.
‘Salute you’ was a campaign to recognise the ambitious.
The coffee promotion was a simple idea, give away free coffee to BlackBerry users. The catch, you had to be traveling to work before 8am. The promotion was launched across major London stations, and proved a huge success in speaking direct to core BlackBerry audience.
Advertising that separates the doers from those who simply stand by and watch life pass them by. BlackBerry is for people who want to get on and get stuff done.
Help customers succeed, by making sure that BlackBerry devices come loaded with 3 months’ free subscription to The Economist - another essential tool for success.
Celebrating high achievers. Quick turnaround, tactical ads. Building the association between BlackBerry and ‘owning’ success in readers’ minds.
Recognising people who have achieved great things at work, by installing a series of ‘Black Placques’ around city centres.
Visibility for the BlackBerry attitude to life. A great talking point at otherwise mundane trade fairs, growing word of mouth from our most passionate brand evangelists, whilst building BlackBerry into a brand with attitude.
BlackBerry brand activation
We were briefed to think of 20 great ideas to help BlackBerry position itself as a maker of tools for success. The ideas needed to communicate across all of Blackberry’s internal and external audiences.
We brought the ideas to life visually. The project became a valuable presentation for explaining the role of the brand to employees, as well as a source of numerous communications campaigns that have since been carried out.
As a creative consultancy we are able to provide a truly media agnostic perspective on brand communications.
This project involved:
- Visual identity
- Verbal identity
- Communication ideas
- Advertising
- Ambient
- Packaging