Known and loved as a mobile phone brand, today Orange is leveraging its communication expertise into new business areas. To this end, we have been working with the Orange healthcare division to help them develop their strategy and communicate their story for both B2B and B2C audiences alike.

In 2007, Orange will release their own range of branded handsets. Our task was to match the handset features to the user segments.

Figtree is a creative consultancy that helps organisations develop stronger personalities. Whether writer, thinker, designer or doer we are all united in a belief that the combination of logic and magic, strategy and creative, is the key to success.

Figree was asked to define the brand strategy, name and identity for a new car portal that would take the stress out of finding a used car online. The site matches cars against the specific needs of buyers.

Figtree is a creative consultancy that helps organisations develop stronger personalities. Whether writer, thinker, designer or doer we are all united in a belief that the combination of logic and magic, strategy and creative, is the key to success.

Tranquil, organised, pleasant and smart, a lovely place for an afternoon stroll perhaps. Not necessarily the first thoughts associated with Cairo. But developers SODIC in collaboration with masterplanner Solidere International, teaming up with architects Machado & Silvetti Associates and local designers Eklego are challenging common perceptions of urban living there.

No brand is complete without a final few everyday bits and pieces. Here are a selection of these we’ve developed to bring the brand to life.

Figtree is a creative consultancy that helps organisations develop stronger personalities. Whether writer, thinker, designer or doer we are all united in a belief that the combination of logic and magic, strategy and creative, is the key to success.

Penguin. A word synonymous with the greatest in literary talent and heritage. So, when they came to Figtree for some help we were only too delighted to dust down our shelf of classics. The challenge was to develop a book-based advertising campaign for Peter Ackroyd's retelling of Chaucer's epic The Canterbury Tales. But it needed to be executed in a way that helped to build the Penguin Classics brand too.

Figtree is a creative consultancy that helps organisations develop stronger personalities. Whether writer, thinker, designer or doer we are all united in a belief that the combination of logic and magic, strategy and creative, is the key to success.

When Fine and Rare Wines was established back in 1994 by two veterans of the fine wine world, they had an ambition to do things differently. They wanted to create a more efficient way of sourcing fine wines, a way of doing things that served their premium customers better.

We were briefed to think of 20 great ideas to help BlackBerry position itself as a maker of tools for success. The ideas needed to communicate across all of Blackberry’s internal and external audiences.

In 2004 Stanhope identified an opportunity to breath new life into Croydon, a town that had seen no major development since the 1960s.