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What we do
We are passionate about combining logic and magic to help organizations be more successful.
Classics with a modern twist
Penguin. A word synonymous with the greatest in literary talent and heritage. So, when they came to Figtree for some help we were only too delighted to dust down our shelf of classics. The challenge was to develop a book-based advertising campaign for Peter Ackroyd's retelling of Chaucer's epic The Canterbury Tales. But it needed to be executed in a way that helped to build the Penguin Classics brand too.
Brand activation
No brand is complete without a final few everyday bits and pieces. Here are a selection of these we’ve developed to bring the brand to life.
Reinventing Croydon
In 2004 Stanhope identified an opportunity to breath new life into Croydon, a town that had seen no major development since the 1960s.
Brand activation
We were briefed to think of 20 great ideas to help BlackBerry position itself as a maker of tools for success. The ideas needed to communicate across all of Blackberry’s internal and external audiences.
Fine+Rare
When Fine and Rare Wines was established back in 1994 by two veterans of the fine wine world, they had an ambition to do things differently. They wanted to create a more efficient way of souring fine wines, a way of doing things that served their premium customers better.
City chic
In 2007, Orange will release their own range of branded handsets. Our task was to match the handset features to the user segments.
News
Third Sector reviews Catch22 brand
9 June 2009
Our expert assesses the crime charity's rebrand
Young people's charities Rainer and Crime Concern merged in July 2008 and decided to create a new brand that would reassure staff from both charities they had a stake in the new organisation. The Catch22 brand was launched in November 2008.
Marketing Magazine talks about Penguin Classics
19 May 2009
LONDON - Book publisher Penguin is overhauling its Classics titles to bolster their appeal to contemporary audiences.
Penguin Classics appoints creative consultancy
19 May 2009
Publishing giant Penguin has appointed Figtree to help the publisher begin a brand building campaign around its Classics range.
Penguin hire Figtree to relaunch its Classics range
19 May 2009
LONDON - Book giant Penguin has appointed creative shop Figtree to promote their Classic book titles and to help build the Penguin Classics brand.
Carmony set for UK debut
18 April 2009
Carmony, an online car comparison site, is set to launch later this month with the aim of providing a more consumer-friendly service than the market leader Autotrader.
Figtree brands used car website
15 April 2009
Carmony was founded last year but has now taken its website to beta stage, with Figtree behind its brand strategy, including coming up with the name and creating a brand strapline, "finding the right car for you".
Figtree was appointed to work on the brief in May last year.
Figtree creates online car sales branding
14 April 2009
Figtree has designed the branding for new online car sales service Carmony.
Carmony’s website helps users search for cars that match their needs from a list of selected dealers.
Paul Hogarth, creative director at Figtree, says that the London consultancy was directly appointed in May 2008.
Brands we love
Why we love... Les Rencontres Photographiques d’Arles
May 29, 2008
French designer and connoisseur Lucie indulges in photo festival
Why we love... Officina Profumo
February 4, 2008
Neapolitan creative Anna waxes lyrical about an Italian success